We use variety of online marketing tools to deliver your message to your audience. Search engine optimization, pay-per-click advertising, social media marketing are just a few ways to let the world know your business.
Having a website without even a minimal internet marketing budget is like paying for the car and not putting some gas in it. That car sits in your garage, shiny and bright, but not really doing what it is supposed to do.
In the same way investment in website design and development alone will not take you far unless you make an effort to let internet users know about it.
It all goes down to two simple questions: Can my potential and current customers find me on the web? And when they do can they find what they are looking for on my website?
Internet marketing, also known as online marketing, web marketing, i-marketing or e-Marketing, is the art of making your products or services findable on the internet.
As an industry, internet marketing is relatively new. There’s a lot of development and experimentation going on in this field right now with new tools and technologies appearing almost every day.
At Turniton, we primarily focus on four major tools that have proven their effectiveness yield consistently solid, measurable results.
Search engine optimization
Search engine optimization, or SEO, has a lot to do with web development and content management of your website. Its primary goal is to improve your website technical setup so it gets higher rankings on search engine result pages (SERPs). This segment of internet marketing makes sure your site ranks high in so-called “natural” or un-paid (also known as “organic” or “algorithmic” results).
One thing we always make clear is that with SEO there is not guaranteed results and the companies that do promise certain ranking are not being quite honest.
What we do guarantee, however, is that your website is search engine optimized: has search engine friendly URLs, unique meta tags on every page, proper amount of keywords, relevant content and so on.
Search engine marketing
Unlike SEO, search engine marketing, or SEM, deals with listing your website in paid or sponsored search results. All major search engines such as Google, Yahoo!, Bing have their own pay-per-click (PPC) platforms. There are dozens of the smaller PPC networks but the three mentioned above take up to 95% of the market.
SEM is a great way to immediately get visitors to your website. Organic rankings can take anywhere from several days to several weeks to propagate across the internet. With pay-per-click your ads will appear on major search engines within hours.
All you need to do is define the search terms you want your ad to appear next to, set up a daily limit and craft a catchy ad text.
Another important aspect of SEM is campaign monitoring and analysis.Which keywords generated the most traffic, which ones resulted in most sales or completion of predefined goals? These are important parameters you have to be monitoring on a regular basis to achieve the most effective use of your internet marketing budget.
Social media marketing
Social media marketing is definitely a hot topic these days. Many big companies have rushed to invest significant shares of their marketing budgets into social media campaigns with mixed results. One thing that these companies came to realize is that social media marketing is a very resource intensive undertaking which requires costly content, constant monitoring and round-the-clock monitoring.
However, not everyone can afford to have a social media marketing department, ditch the Super Bowl and instead spend $20 million on social media like Pepsi Co.
While the value of social media for and small businesses is yet to be fully understood, we advise our clients to exercise a healthy skepticism towards online social networks. This does not mean that your company should not be on active on them. Not at all! But if you are expecting immediate results for your business and tangible return on your marketing investments social media won’t be of much help to you.
Here’s a few things that we advise our clients to do as far as social media are concerned:
Set up accounts with major social networks such as Facebook, Twitter, LinkedIn, Youtube, Slideshare.
Make your corporate pages have the same look and feel as your website.
Integrate existing website with your pages on social networks so that any changes on the website are reflected on social networks and vice verse.
Making the content on your website social-media-friendly by adding “like”, “twitt”, “share” buttons to eac content item.
Set up a blog on your corporate website, schedule regular updates of the blog. Make sure your employees are contributing. Look for the ways to make your blog more fun, informative and entertaining.
Ask us how to be active on social networks while spending minimum resources.
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