Content is the king! And it’s not just a catchy phrase. It is the fundamental truth of any online project be it’s a website of a international TV channel or a web page of a small local construction company.
Web development and internet marketing drive people to your website. Content management makes sure they stay there, come back again and finally make that coveted phone call or click the ‘purchase’ button.
Good content management means not only being found on the internet but also helping visitors find what they have been looking for on your website.
Professional content management means your website is regularly updated, your landing pages are well-designed and well-written. Your content items have all the elements search engines love: keywords, H and meta tags, images with proper titles and alt descriptions. The list goes on and on.
As a small or medium business manager you have several options to make sure the content on your website is up-to-date. You can do it yourself or have someone else in the company to do it but will that be an effective use of your company’s resources. Will that guarantee the visual appeal and technical quality of your content?