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E-Mail Marketing

Email marketing, when done right, can be the knight in shining armor for your business. It’s personal, cost-effective, and offers endless opportunities for growth. And, it’s most often overlooked.

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Why E-mail Marketing?

Think of email marketing like a coffee chat with an old friend. It’s personal, direct, and leaves an impression. For a smaller business, it’s a way to maintain a consistent conversation with customers without the hefty price tags of big ad campaigns.

How Does Email Marketing Work?

Personalization

By tailoring your content to each subscriber’s needs and preferences, you not only make them feel valued but also increase your conversion rates.

Segmentation

Segmentation allows you to group your subscribers based on certain criteria, ensuring that the right message reaches the right people at the right time.

Automation

Automation is like having a virtual assistant. It takes care of repetitive tasks, allowing you to focus on what truly matters – growing your business.

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Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page: (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020). Important: Delete this tip before you publish the form.
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Did You know?

Email marketing results Email marketing continues to offer companies an effective way of achieving marketing goals:

  • 64% of decision-makers use email.
  • ROI is higher than any other marketing channel.
  • Email marketing converts three times better than social media.
  • 44% of consumers who receive targeted emails report buying at least one item as a result.

Types of e-mail campaigns

Foundational

Baseline communications sent to your broadest audience, such as newsletters, bulletins, holiday greetings, and company or product announcements

Promotional

Email messages to generate revenue or product demand, such as sales and special offers, free trials, discounts, and holiday shopping

Informational:

Communications to establish and grow relationships, such as product-related education, how-tos, articles, and lead nurturing programs

Engagers

Email messages to inspire comfort, familiarity, and interest among brand subscribers, such as surveys, reviews, or rewards

One-on-one

Communications targeted at individuals based on their actions, inactions, or personal data, such as welcome, post-purchase thank you messages

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